Home
The Global Initiative on the Ground
|
The participants of the Porto Alegre workshops
For more photos from the Komen Global Initiative in Brazil go to the Photo Gallery |
PROGRAM SITES
São Paulo is the capital of the state of São Paulo, Brazil. The city is
the largest in Brazil and fifth in the world by population and is located
in the South East of the country. It is the richest city of Brazil as well
as the most ethnically diverse.
Porto Alegre is one of the largest cities in Brazil, and the capital city
of the Brazilian state of Rio Grande do Sul. Porto Alegre is one of the
most important cultural, political and economic centers of Southern
Brazil. Porto Alegre held the highest standard of living among all
Brazilian capitals for many years. |
 |
WHO WE ARE
In-Country Staff
 |
Program Manager
Luciana Holtz de Camargo Barros is a psychologist specializing in Psycho-Oncology and
Bioethics. She has worked with cancer patients, their families and professionals for the past 8 years,
in her private practice and in public and private health institutions. Four years ago, Luciana
developed her main project, Oncoguia — a far-reaching, informative and interactive portal for cancer
patients in Brazil. She has been the president of Oncoguia and has also been involved in special
projects involving cancer prevention, diagnosis, treatment and survivors. As a result of her work with
Oncoguia, Luciana was named a young Outstanding Person by Junior Chamber International (JCI) in 2006.
|
 |
Master Trainer
Maria Teresa Veit has been engaged with Sociological and Psychological fields for over thirty
years. In the last ten years her professional activities have been focused on Psycho-oncology
with an emphasis on breast cancer. Her program “Knowledge Saves”, which aims to increase
early detection and treatment of breast cancer, was selected for funding by the Avon Institute’s
“Kiss for Life” initiative. Coordinated by Maria Teresa, the project presented an effective method
to reduce the time between a woman’s first contact with the public health service and her receipt
of medical treatment.
Maria Teresa also developed interdisciplinary software to correlate data
among members of multi-professional health teams and track the bio-psycho-social needs of
each patient. Maria Teresa is in charge of Psychological departments of a Senology Institute –
IGM/ Hospital Beneficência Portuguesa –SP and ABRALE – Brazilian leukemia and lymphoma
association. She holds a degree in Clinical Psychology, Sociology, with a specialty in Hospital
Psychology. |
 |
Steering Committee
Albert Einstein Jewish Hospital
A.C. Camargo Cancer Hospital
Instituto Se Toque
ABCancer (Brazilian Cancer Association)
FEMAMA/IMAMA
Alcely Barroso, Community Affairs - Microsoft
U.S. Consulate, São Paulo
Claudia Luna, Breast Cancer Survivor
Brazilian Institute of Cancer Control (IBCC)
INCA, Brazilian National Cancer Institute
Fundação Oncocentro
|
Participants
The Komen Global Initiative conducts workshops based on the Course for the Cure™ training modules. The
participants in these workshops are nurses, breast cancer survivors, NGO workers, and other who are in a positions
to train others and bring awareness to the general population of Brazil.
See profiles of participants in the Global Initiative – Brazil
PARTNERSHIPS
Lead Partner Organization:
Sociedade Beneficente Israelita Brasileira Hospital Albert Einstein (São Paulo)
The Albert Einstein Jewish Hospital (HIAE) holds a leading position among Latin American hospitals.
Due to its high standards of quality care, it was the first institution to be certified by the Joint Commission
International outside the United States. A high-tech pioneer, Albert Einstein Jewish Hospital offers
medicine which incorporates cutting-edge international scientific and technological advancements. In
addition to its high complexity facilities, the Albert Einstein Jewish Hospital places great emphasis on the
Social Responsibility role it plays in Brazilian society. Agreements made with the Ministry of Health and
with the São Paulo State Health Department have allowed the hospital to democratize access to highly
complex medical procedures.
Partnership for Breast Cancer Awareness and Research of the Americas
The Latin American countries involved in the Global Initiative comprise part of the Partnership for Breast Cancer
Awareness and Research of the Americas, which unites experts from the U.S., Brazil, Costa Rica, and Mexico in
the fight against breast cancer. This is a locally-led effort to increase early detection and reduce mortality through
improved awareness, increased clinical resources, and world-class research. The partners will work together to build
capacity in the region focusing on the areas of awareness-building, grassroots advocacy support, research, training,
community outreach and women’s empowerment.
The Partnership includes: the U.S. Department of State’s Office of Public Diplomacy and Public Affairs and Bureau of
Western Hemisphere Affairs, Susan G. Komen for the Cure, The University of Texas M. D. Anderson Cancer Center
and the local partners in each country.
STATISTICS
|
Breast Cancer in Brazil:
Incidence: 46 / 100,000
Mortality: 14.1 / 100,000
Mortality/Incidence: 31%
Incedência de Câncer no Brasil (INCA) 2008
|
Although average countrywide incidence in Brazil
appears relatively low, there is a great disparity
between southern and northern Brazil. Incidence in
southern Brazil is quite high, up to 92 per 100,000
women in some areas.
Late diagnosis is considered a major factor affecting
mortality rates, as a significant portion of breast
cancer patients in Brazil are diagnosed in advanced
stages of the disease.
However, studies have suggested a trend toward
earlier diagnosis in these areas, which generally
have higher literacy rates and socioeconomic levels.
These trends point to the importance of improving
patient awareness about the disease, breast selfexamination,
and mammography screening to
promote early breast cancer detection and reduce
mortality in Brazil.
|
General Statistics
SÃO PAULO
Population: 10.9 million (2007)
Women: 4.6 million (2001)
Population above 40 years old: 3.2 million (2001)
PORTO ALEGRE
Population: 10.4 million (2007)
Women: 623,542 (2001)
Population above 40 years old: 483,753 (2001)
Instituto Brasileiro de Geografia e Estatística |
|
