Global Initiative in Brazil at a Glance
2007 – 2011
- Advocates gain knowledge and skills to impact breast health outcomes: 139 Course for the Cure™ graduates in Brazil

Global Initiative Brazil network 2010
- 67 Organizations involved in the Global Initiative network.
- Five Community Breast Health Assessments
- Community Grants Awarded: 11 community grant projects focusing on community outreach, working with youth, support groups, and training health professionals
- More than 640 health professionals trained in breast self-awareness (BSA)
- Nearly 3,000 men and women reached through BSA outreach
Brazil Highlights
Race for the Cure®
Approximately 5,000 people participated in the first ever Komen Race for the Cure® in Brazil (and South America), which took place in Rio de Janeiro on October 24, 2010 and included a 3km walk and a 6km race along Copacabana Beach. Learn More »
Community Outreach
The community grant project “A Day For You” utilized positive messaging to teach the importance of Breast Self-Awareness to over 250 women from the low-income community of Paraisópolis, São Paulo. Learn More »
Youth and Families
With Rio de Janeiro having one of the highest breast cancer incidence rates in Brazil, the community grant project Multiplying Breast Health Initiatives raises awareness about the disease and its diagnosis and treatment among high school students, parents and teachers in the city of Corrêas with an attractive, illustrated guide. Learn More »
Targeting Medical Professionals
The project “Education Saving Lives” addressed the lack of sufficient breast cancer training among medical professionals by providing specialized trainings to 130 general practitioners, gynecologists, nurses, psychologists and social workers in São Paulo. Learn More »
Local Partners
Lead Partner Organization
São Paulo www.einstein.br- Local Partner Organization
Porto Alegre: Instituto da Mama do Rio Grande do Sul (IMAMA) - Local Partner Organization
Rio de Janeiro: Sociedade Franco-Brasileira de Oncologia - Local Honorary Organization
São Paulo State: Conselho Estadual de Condição Femenina
Steering Committee
- Dr. Miguel Cendoroglo
Albert Einstein Hospital - Dr. Brentani
A.C. Camargo Hospital - Barbara Sobel
Americas Amigas - Dr. Sampaio Goes
Brazilian Institute of Cancer Control - Dr. Ricardo Chagas
Brazilian Mastology Society - Claudia Luna
Elas por Elas - Dr. Maira Caleffi
FEMAMA - Dr. Carla Ismael
Franco Brazilian Oncology Society - Dr. Magro
Fundação Oncocentro - Rima Alameddine
GE Healthcare Business Director - Dr. Domingos Petti
Mastology and Gynecology Institute - Dr. Henrique Gebrim
Hospital Pérola Byton - Monica Serra
Se Toque Institute - U. S. Consulate
- Chella Safra
- Ida Lottenberg
- Dr. Patricia Velentini Melo
Medical Advisor - Tiago Farina Matos
Advocacy Advisor - Luciana Holtz de Camargo Barros
Global Initiative Program Manager - Maria Teresa Veit
Global Initiative Master Trainer
I realize it is important to integrate this movement on a national level, and I want to be a part of this moment."
